Last updated: November 2026
Scrunch is a serious AI visibility platform, but its one self-serve plan costs $250/mo. For a lower price with branded client reports and fix drafts, TrendlyAI starts at $19/mo. For Grok or Gemini below enterprise pricing, look at Rank Prompt or LLMrefs. For daily data on a few engines, look at Peec AI.
Key takeaways🔗
- Scrunch has one self-serve plan, Core, at $250/mo as of October 2026. Enterprise is custom.
-
Core includes 125 prompts, 5,000 responses a month, 5 site audits a month, 1 brand workspace and 5 users. There is a 7-day free trial.
-
Core covers 4 engines: ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise lists 9, adding Claude, Gemini, Meta AI, Google AI Mode and Grok.
-
Its Agent Experience Platform (AXP), on Enterprise, builds an AI-friendly version of your site, which most trackers do not offer.
-
We build TrendlyAI, so weigh that. Competitor prices were checked on vendor sites in October 2026.
What is Scrunch, and what does it do well?🔗
Scrunch (scrunch.com) is an AI search visibility platform that tracks how AI platforms describe and cite your brand, audits your pages, and monitors AI agent traffic to your site. Per its pricing page, as of October 2026, the self-serve Core plan includes:
- 125 prompts and 5,000 responses a month
-
5 site audits a month
-
1 brand workspace, 5 users, 1 country and 5 competitors
-
Coverage of ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot
Enterprise is custom priced. It lists 9 engines (ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AI Overviews, Copilot and Grok), plus AXP, API access, Looker Studio and SAML or OIDC single sign-on.
Scrunch also sells an Agent Experience Platform (AXP), which generates "an AI-friendly version of your site for AI-driven experiences." Few tools try to change what AI agents see on your site, not just measure the result. With 125 prompts on Core, Scrunch also gives you more prompt room than most budget tools.
How much does Scrunch cost?🔗
Scrunch costs $250/mo for its one self-serve plan, Core, as of October 2026. Enterprise is custom. There is no longer a Starter or Growth plan.
| Scrunch plan | Price | Prompts | Responses/month | Engines | Users |
|---|---|---|---|---|---|
| Core | $250/mo | 125 | 5,000 | 4 (ChatGPT, Perplexity, AI Overviews, Copilot) | 5 |
| Enterprise | Custom | Custom | Custom | 9 | Custom |
Core also includes 5 site audits a month, 1 brand workspace, 1 country and 5 competitors, with a 7-day free trial.
Why do people look for a Scrunch alternative?🔗
People look for a Scrunch alternative mostly because of price and fit, not because the product is thin. These reasons come from Scrunch's own pages, not from reviews.
1. The entry price is $250/mo. That is fair for 125 prompts and 5,000 responses a month, but a small business, freelancer or agency with a handful of small clients may only need 25 to 50 prompts per brand.
2. Core covers only 4 engines. Claude, Gemini, Google AI Mode, Meta AI and Grok are on Enterprise only. If your buyers use those, you need a custom contract or a tool that tracks them on a self-serve plan.
3. One brand per plan. Core includes 1 brand workspace, 1 country and 5 users. Teams with several brands or markets need Enterprise.
4. Agency white-label details are not public. Scrunch's agency page says agencies can "offer an agency-branded AI search product using Scrunch," with special agency pricing and referral commissions up to 20%. The terms are not on the pricing page, so you need a sales conversation to know the cost.
5. Site audits are limited. Core includes 5 site audits a month. If you want help drafting fixes for many gaps, check how far that goes for you.
Scrunch alternatives compared🔗
This table compares the main alternatives with Scrunch. Prices are the lowest paid monthly plan in USD from each vendor's pricing page, as of October 2026.
| Tool | Starting price | Engines on entry plan | White-label | Best for |
|---|---|---|---|---|
| TrendlyAI | $19/mo | ChatGPT, Perplexity, Claude, Google AI Overviews | Branded PDF reports on every plan | Small agencies that want branded reports and fix drafts |
| Scrunch | $250/mo (Core) | ChatGPT, Perplexity, AI Overviews, Copilot | Agency-branded option via partner program; terms not public | Brands that want many prompts, page audits and agent traffic data |
| Rank Prompt | $49/mo (free plan available) | ChatGPT, AI Mode, Perplexity, Claude, Gemini, Grok | From Agency ($149/mo) | Exact prompts on six engines, plus article writing |
| LLMrefs | $79/mo | 11 platforms, including ChatGPT, AI Mode, Gemini, Claude, Grok, Copilot | Not listed on pricing page | Keyword-based tracking across many engines and countries |
| Otterly.AI | $29/mo | ChatGPT, AI Overviews, Perplexity, Copilot (others are add-ons) | Looker Studio reporting for agencies | Daily tracking with Copilot at a low entry price |
| Peec AI | $95/mo | Choose 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI | Not listed on pricing page | In-house teams that want daily data |
Which Scrunch alternatives are worth a look?🔗
These are the tools I would shortlist, with our own product first. We build TrendlyAI, so weigh that.
1. TrendlyAI🔗
TrendlyAI tracks the exact prompts you choose and shows whether ChatGPT, Perplexity, Claude and Google AI Overviews name your brand or its competitors. It finds gaps where a competitor is recommended and you are not, then drafts fixes: comparison pages, FAQ pages with schema, Reddit answers, llms.txt files, best-of lists and product page rewrites. Later scans detect when a fix wins a citation.
- Solo, $19/mo ($16/mo yearly): 1 brand, 25 prompts, 2 competitors, 10 fix drafts a month, white-label PDF reports, 5 pitch audits a month.
-
Pro, $49/mo ($39/mo yearly): 3 brands, 25 prompts each, 5 competitors per brand, unlimited fix drafts, Reddit thread detail.
-
Agency, $149/mo ($124/mo yearly): 10 client brands, 25 prompts each, 25 pitch audits a month, extra brands $15/mo up to 40.
Compared with Scrunch, TrendlyAI costs a fraction of the price, publishes its agency pricing, and includes white-label PDF reports, share links and pitch audits for prospects on every plan. There is a 7-day free trial with no credit card.
Weak points, stated plainly: Scrunch does more than we do. TrendlyAI tracks only 4 engines, with no Gemini, Google AI Mode, Grok or Copilot. Prompts are capped at 25 per brand against Scrunch's 125 on Core. Scans are weekly with 1 sample per prompt, there is no prompt-volume data, no agent traffic monitoring and nothing like Scrunch's AXP. It is a young product from a small team with few public reviews. TrendlyAI tracks its own domain and publishes its own score, which is low. If you need hundreds of prompts on one brand, Scrunch is the stronger fit.
2. Rank Prompt🔗
Rank Prompt tracks exact prompts across six engines: ChatGPT, Google AI Mode (grouped with AI Overviews), Perplexity, Claude, Gemini and Grok. Plans are $49, $89, $149 and $299 per month ($39, $71, $119 and $239 billed yearly), metered in credits, per its pricing page. White-label reports start on the $149 Agency plan, and there is a free plan with 10 credits.
Best for teams that want Grok plus published white-label pricing. Our Rank Prompt alternatives guide covers its trade-offs.
3. LLMrefs🔗
LLMrefs' All in One plan is $79/mo with 500 prompts, unlimited projects and 11 platforms, including Grok, Copilot, Meta and DeepSeek, per its pricing page. It works from SEO keywords and generates prompts for you, updating at least weekly. There is a free account and a 7-day trial.
Best for teams that want more prompts than Scrunch Core and wider engine coverage for about a third of the price, and are fine with keyword-based tracking.
4. Otterly.AI🔗
Otterly.AI starts at $29/mo (Lite, 15 prompts), then $189/mo (Standard, 100 prompts) and $489/mo (Premium, 400 prompts), per its pricing page. Default engines are ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with AI Mode, Gemini and Claude as paid add-ons. Tracking is daily.
Best for teams that want Copilot with daily tracking at a lower entry price than Scrunch Core. See our Otterly alternative page.
5. Peec AI🔗
Peec AI's plans are $95/mo (Starter, 50 prompts), $245/mo (Pro, 150 prompts) and $495/mo (Advanced, 350 prompts), per its pricing page. You choose 3 active models on standard plans, from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI, with daily tracking.
Best for in-house teams that want daily data at a lower entry price. Note that Peec's Pro plan costs about what Scrunch Core does, with 150 prompts against Core's 125. Our Peec AI alternative page covers it.
Who should switch from Scrunch, and to what?🔗
Switch only if one of the limits above actually costs you something:
- $250/mo is more than you need: TrendlyAI, Otterly.AI, Rank Prompt or LLMrefs all start under $80/mo.
-
You send branded reports to clients and want a published price: TrendlyAI includes white-label PDFs from $19/mo; Rank Prompt from $149/mo.
-
You need Grok, Gemini or Claude without an enterprise contract: Rank Prompt or LLMrefs. For Copilot with daily tracking at a lower price, Otterly.AI.
-
You want the tool to draft fixes for each gap: TrendlyAI.
-
You need 125+ prompts, site audits and an enterprise path to AXP: stay with Scrunch.
I track TrendlyAI's own domain in TrendlyAI and publish the score, which is low, so I would say this to anyone: whatever tool you pick, the most useful view is the list of prompts where a competitor is named and you are not. For a wider view, see the best AI search visibility tools and the best affordable AI visibility tools, or start at the GEO hub. To see where you stand today, the free AI visibility check runs 5 prompts on ChatGPT and Perplexity in about 30 seconds, with no signup.
Frequently asked questions🔗
How much does Scrunch cost?🔗
As of October 2026, Scrunch has one self-serve plan, Core, at $250/mo with 125 prompts and 5,000 responses a month. Enterprise is custom. There is a 7-day free trial.
Which AI engines does Scrunch track?🔗
As of October 2026, Scrunch Core tracks 4 engines: ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Enterprise lists 9: ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AI Overviews, Copilot and Grok.
Does Scrunch offer white-label reports for agencies?🔗
Scrunch's agency page says agencies can offer an agency-branded AI search product using Scrunch, with special agency pricing and referral commissions up to 20%. Terms are not published. TrendlyAI includes white-label PDFs on every plan at listed prices.
What is Scrunch AXP?🔗
AXP is Scrunch's Agent Experience Platform. Scrunch says it generates an AI-friendly version of your site for AI-driven experiences. The pricing page lists AXP on Enterprise only as of October 2026.
Is Scrunch better than TrendlyAI?🔗
For prompt volume, response volume, site audits and enterprise engine coverage, yes. TrendlyAI is far cheaper at $19/mo, publishes its agency pricing, includes white-label PDF reports and pitch audits, and drafts fixes for each gap. We build TrendlyAI, so weigh that.