Articles in ChatGPT

Cover image for How to Track Your Brand's Performance in ChatGPT Over Time

How to Track Your Brand's Performance in ChatGPT Over Time

To track your brand's performance in ChatGPT over time, run a fixed set of representative prompts on a repeating schedule and log three things for each run: ...

Bhuwan Aryal

Bhuwan Aryal

Cover image for How to Track Your Brand Mentions in ChatGPT, Perplexity, and Google AI Overviews

How to Track Your Brand Mentions in ChatGPT, Perplexity, and Google AI Overviews

Your brand is either being recommended by AI engines or it is not. The problem is that most companies have no idea which one it is. Unlike Google Search Cons...

Bhuwan Aryal

Bhuwan Aryal

Cover image for What Sources Does ChatGPT Trust? How Citation Authority Works in LLMs

What Sources Does ChatGPT Trust? How Citation Authority Works in LLMs

ChatGPT does not cite sources randomly. It follows predictable patterns in which domains it trusts, what content formats it extracts from, and which authorit...

Bhuwan Aryal

Bhuwan Aryal

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