Last updated: November 2026
Ahrefs Brand Radar is a strong pick if you already pay for Ahrefs, but it is an add-on, so custom prompt tracking starts near $179/mo. For a standalone tool with branded reports and fix drafts, TrendlyAI starts at $19/mo. For more engines, look at Rank Prompt, LLMrefs or Otterly.AI.
Key takeaways馃敆
- Brand Radar needs a paid Ahrefs plan (Lite is $129/mo). Custom prompt tracking starts at $50/mo on top, and the AI Visibility Index costs $199/mo per platform or $699/mo for all platforms, as of November 2026.
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It covers seven AI platforms: ChatGPT, Perplexity, Gemini, Copilot, AI Overviews, AI Mode and Claude, with a check cadence you set per platform, from monthly to daily.
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Its standout feature is research across Ahrefs' database of about 519 million prompts, which no small tool matches.
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People look elsewhere mainly for a lower total price, no SEO suite bundle, branded client reports or help fixing gaps.
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We build TrendlyAI, so weigh that. Competitor prices were checked on vendor sites in October 2026.
What is Ahrefs Brand Radar, and what does it do well?馃敆
Ahrefs Brand Radar is the AI search part of Ahrefs, the SEO suite. It shows how often a brand is mentioned and cited in AI answers, and it comes in two parts: an AI Visibility Index for researching any brand across Ahrefs' prompt database, and custom prompts for tracking the exact questions your buyers ask.
Per its Brand Radar page, as of November 2026, it offers:
- Research across "519 million real prompts people ask AI platforms"
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Custom prompt tracking, where "You can choose the checking cadence from monthly to daily per AI platform"
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Coverage of ChatGPT, Perplexity, Gemini, Copilot, AI Overviews, AI Mode and Claude
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Sentiment tracking and competitor benchmarking
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A few free custom prompts included in paid Ahrefs plans: 5 on Lite, 10 on Standard, 20 on Advanced
The prompt database is the real advantage. You can look up a competitor's AI visibility without writing a single prompt, and you can see it next to the backlink and keyword data Ahrefs is known for. If your team already lives in Ahrefs, that is hard to beat.
How much does Ahrefs Brand Radar cost?馃敆
Ahrefs Brand Radar costs the price of an Ahrefs plan plus a Brand Radar add-on. Per the Ahrefs pricing page, as of October 2026, the base plans are Lite $129/mo, Standard $249/mo and Advanced $449/mo, with Enterprise at $1,499/mo on an annual commitment. Annual billing saves up to 17%.
On top of that:
| Brand Radar add-on | Monthly price | What you get |
|---|---|---|
| Custom prompts, Basic | $50/mo | 2,500 checks/month, then $0.020 per check |
| Custom prompts, Growth | $100/mo | 7,000 checks/month, then $0.015 per check |
| Custom prompts, Scale | $250/mo | 25,000 checks/month, then $0.010 per check |
| AI Visibility Index | $199/mo per platform, or $699/mo for all | Research any brand across the 519M prompt database |
A check is one prompt on one platform in one location, each time it runs. Ahrefs' own example: 5 prompts on 1 platform, checked daily, is 150 checks a month. You can set the cadence per platform from monthly to daily, and a slower cadence uses fewer checks. So the 2,500 checks in Basic cover about 83 prompt and platform pairs a day, such as 20 prompts on 4 platforms. The cheapest way to track your own prompts beyond the free ones is Lite plus Basic, about $179/mo. Adding the AI Visibility Index for one platform takes it to about $378/mo; the all-platform index alone is $699/mo (prices checked on the Brand Radar page in November 2026).
Why do people look for an Ahrefs Brand Radar alternative?馃敆
People look for an Ahrefs Brand Radar alternative mostly because of how it is sold, not because the data is weak. These reasons come from Ahrefs' own pages.
1. It is not sold on its own. Brand Radar needs a paid Ahrefs plan. If you only want AI visibility tracking, you pay for an SEO suite you may not use.
2. The costs stack. Base plan, prompt checks, the AI Visibility Index and possible overage are all separate lines. Budgeting is harder than with a flat plan.
3. Checks are metered per platform. Each extra engine multiplies your check count. Tracking 50 prompts daily on all seven platforms is 350 pairs a day, about 10,500 checks a month, which is past the $100 Growth tier.
4. Branded client reports are not part of Brand Radar. The Brand Radar page does not list white-label reports. Ahrefs sells Report Builder separately at $99/mo. An agency sending branded monthly PDFs pays for that too.
5. It measures, it does not draft fixes. Brand Radar shows where you are missing. If you want the tool to draft the comparison page or FAQ that might close the gap, that is a different kind of product.
Ahrefs Brand Radar alternatives compared馃敆
This table compares the main alternatives with Brand Radar. Prices are the lowest paid monthly plan in USD from each vendor's pricing page, as of October 2026.
| Tool | Starting price | Engines on entry plan | White-label | Best for |
|---|---|---|---|---|
| TrendlyAI | $19/mo | ChatGPT, Perplexity, Claude, Google AI Overviews | Branded PDF reports on every plan | Small agencies that want branded reports and fix drafts |
| Ahrefs Brand Radar | About $179/mo (Lite $129 + $50 prompts) | ChatGPT, Perplexity, Gemini, Copilot, AI Overviews, AI Mode, Claude | Not listed; Report Builder is a $99/mo add-on | Teams already on Ahrefs who want prompt database research |
| Rank Prompt | $49/mo (free plan available) | ChatGPT, AI Mode, Perplexity, Claude, Gemini, Grok | From Agency ($149/mo) | Exact prompts on six engines, plus article writing |
| LLMrefs | $79/mo | 11 platforms, including ChatGPT, AI Mode, Gemini, Claude, Grok, Copilot | Not listed on pricing page | Keyword-based tracking across many engines and countries |
| Otterly.AI | $29/mo | ChatGPT, AI Overviews, Perplexity, Copilot (others are add-ons) | Looker Studio reporting for agencies | Daily tracking at a low entry price |
| Semrush AI Visibility Toolkit | $99/mo | Google Search, ChatGPT, Perplexity, Gemini, AI Mode | My Reports Pro, $20 per report/mo | Teams already on Semrush |
Which Ahrefs Brand Radar alternatives are worth a look?馃敆
These are the tools I would shortlist, with our own product first. We build TrendlyAI, so weigh that.
1. TrendlyAI馃敆
TrendlyAI tracks the exact prompts you choose and shows whether ChatGPT, Perplexity, Claude and Google AI Overviews name your brand or its competitors. It finds gaps where a competitor is recommended and you are not, then drafts fixes: comparison pages, FAQ pages with schema, Reddit answers, llms.txt files, best-of lists and product page rewrites. Later scans detect when a fix wins a citation.
- Solo, $19/mo ($16/mo yearly): 1 brand, 25 prompts, 2 competitors, 10 fix drafts a month, white-label PDF reports, 5 pitch audits a month.
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Pro, $49/mo ($39/mo yearly): 3 brands, 25 prompts each, 5 competitors per brand, unlimited fix drafts, Reddit thread detail.
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Agency, $149/mo ($124/mo yearly): 10 client brands, 25 prompts each, 25 pitch audits a month, extra brands $15/mo up to 40.
Compared with Brand Radar, TrendlyAI is a standalone tool with one flat price, and it includes branded PDF reports, share links, pitch audits for prospects and fix drafts. There is a 7-day free trial with no credit card.
Weak points, stated plainly: Brand Radar has far more data than we do. TrendlyAI tracks only 4 engines, with no Gemini, Copilot, Grok or Google AI Mode. Scans are weekly with 1 sample per prompt, not daily. There is no prompt database, no prompt-volume data and no SEO data beside it. It is a young product from a small team with few public reviews. TrendlyAI tracks its own domain and publishes its own score, which is low. If you already pay for Ahrefs and need daily data on seven engines, Brand Radar is the stronger tool. Our TrendlyAI vs Ahrefs Brand Radar comparison goes into checks, cadence and cost in more detail.
2. Rank Prompt馃敆
Rank Prompt tracks exact prompts across six engines: ChatGPT, Google AI Mode (grouped with AI Overviews), Perplexity, Claude, Gemini and Grok. Plans are $49, $89, $149 and $299 per month ($39, $71, $119 and $239 billed yearly), metered in credits, per its pricing page. White-label reports start on the $149 Agency plan, and there is a free plan with 10 credits.
Best for teams that want Grok and Gemini without buying an SEO suite. Our Rank Prompt alternatives guide covers its trade-offs.
3. LLMrefs馃敆
LLMrefs' All in One plan is $79/mo with 500 prompts, unlimited projects and 11 platforms, per its pricing page. It works from SEO keywords and generates the prompts for you, updating at least weekly. There is a free account and a 7-day trial.
Best for SEO teams who want wide engine and country coverage for a flat fee. It is the closest match to Brand Radar's keyword-first thinking at a much lower price.
4. Otterly.AI馃敆
Otterly.AI starts at $29/mo (Lite, 15 prompts), then $189/mo (Standard, 100 prompts) and $489/mo (Premium, 400 prompts), per its pricing page. Default engines are ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with AI Mode, Gemini and Claude as paid add-ons. Tracking is daily.
Best for teams that want daily data with Copilot at a low starting price. See our Otterly alternative page.
5. Semrush AI Visibility Toolkit馃敆
Semrush's AI Visibility Toolkit is $99/mo standalone with 25 tracked prompts, per its knowledge base. It adds prompt research with topic-level volume and daily prompt tracking beside Semrush's SEO data.
Best for teams choosing between the two big SEO suites. Our Semrush AI Toolkit alternatives guide covers the costs.
Who should switch from Ahrefs Brand Radar, and to what?馃敆
Switch only if one of the limits above costs you something real:
- You do not use Ahrefs for SEO: a standalone tool such as TrendlyAI, Rank Prompt, LLMrefs or Otterly.AI costs less.
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You send branded reports to clients: TrendlyAI includes white-label PDFs from $19/mo; Rank Prompt from $149/mo.
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You need Grok: Rank Prompt or LLMrefs. Brand Radar does not list it.
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You want daily AI tracking inside a different SEO suite: SE Ranking. See SE Ranking AI visibility alternatives.
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You want the tool to suggest fixes: TrendlyAI drafts them per gap.
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You want daily data, a huge prompt database and SEO data in one place: stay with Brand Radar.
I track TrendlyAI's own domain in TrendlyAI and publish the score, which is low, so I would say this to anyone: whatever tool you pick, the most useful view is the list of prompts where a competitor is named and you are not. For a wider view, see our roundups of the best AI search visibility tools and best affordable AI visibility tools, or start at the GEO hub. To see where you stand today, the free AI visibility check runs 5 prompts on ChatGPT and Perplexity in about 30 seconds, with no signup.
Frequently asked questions馃敆
How much does Ahrefs Brand Radar cost?馃敆
As of October 2026, Brand Radar needs a paid Ahrefs plan, from Lite at $129/mo. Custom prompt tracking adds $50, $100 or $250 a month for 2,500, 7,000 or 25,000 checks. As of November 2026, the AI Visibility Index is $199/mo per platform or $699/mo for all platforms. Paid plans include 5 to 20 free prompts.
Can I buy Ahrefs Brand Radar without an Ahrefs subscription?馃敆
No. As of October 2026, Ahrefs sells Brand Radar as an add-on to its paid plans. If you only want AI visibility tracking, a standalone tool like TrendlyAI, Rank Prompt, LLMrefs or Otterly.AI is cheaper.
Which AI engines does Ahrefs Brand Radar track?馃敆
Brand Radar lists ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, Google AI Mode and Claude. You set how often custom prompts are checked on each platform, from monthly to daily. Grok is not listed on its page as of October 2026.
Is Ahrefs Brand Radar better than TrendlyAI?馃敆
For data depth, yes: seven engines, checks up to daily and a 519 million prompt database. TrendlyAI is cheaper at $19/mo, standalone, includes white-label PDF reports and pitch audits, and drafts fixes for each gap. We build TrendlyAI, so weigh that.
Does Ahrefs Brand Radar offer white-label reports?馃敆
White-label reports are not listed on the Brand Radar page as of October 2026. Ahrefs sells Report Builder as a separate $99/mo add-on. TrendlyAI includes white-label PDFs on every plan.