TrendlyAI vs HubSpot AEO Grader (2026)

Last updated: November 2026

HubSpot's AEO Grader is the better free tool for a one-time read on how ChatGPT, Perplexity and Gemini describe your brand. TrendlyAI is the better pick for tracking category prompts week to week on 4 engines, with drafted fixes and white-label reports, from $19/mo. We build TrendlyAI, so weigh that.

Key takeaways🔗

• As of November 2026, HubSpot's AEO Grader (it calls it the AI Search Grader) is free, needs no account and scores your brand out of 100 in under two minutes. You fill in a form to see the full report.

• The grader asks GPT-5.4 mini, Perplexity and Gemini how they describe your brand based on training data. TrendlyAI checks whether ChatGPT, Perplexity, Claude and Google AI Overviews name you when buyers ask category questions.

• HubSpot's paid tracker, HubSpot AEO, costs $50/mo ($45 yearly) for 25 prompts on ChatGPT, Perplexity and Gemini, with a 28-day free trial and no card.

• TrendlyAI costs $19, $49 or $149 a month, with a 7-day trial with no card, white-label PDF reports and a drafted fix for each gap.

• Use the HubSpot grader for a free snapshot. Pick TrendlyAI or HubSpot AEO for ongoing tracking, depending on the engines and reports you need.

What is the difference between TrendlyAI and the HubSpot AEO Grader?🔗

The difference between TrendlyAI and the HubSpot AEO Grader is the question each one answers: the grader tells you once how AI models describe your brand, while TrendlyAI tracks every week whether AI engines recommend your brand or a competitor for the questions your buyers ask.

HubSpot's grader lives at hubspot.com/aeo-grader. As of November 2026, HubSpot calls it "a free one-time diagnostic." You enter your company name, location, industry and products. It sends that to GPT-5.4 mini, Perplexity and Gemini and asks each model how it characterizes your brand "based on their training data." It scores you out of 100 across five dimensions:

• Sentiment: up to 40 points.

• Presence quality: up to 20 points.

• Brand recognition: up to 20 points.

• Share of voice: up to 10 points.

• Market competition: up to 10 points.

It accepts any brand name, so you can grade a competitor too. You complete a form to see the full report with a breakdown and written interpretation.

TrendlyAI (trendlyai.com) does one job. It shows whether ChatGPT, Perplexity, Claude and Google AI Overviews name your brand or its competitors, finds the prompts where a competitor is recommended and you are not, and drafts a fix for each gap: a comparison page, an FAQ page with schema, a Reddit answer, an llms.txt file, a best-of list or a product page rewrite. Later scans detect when a fix wins a citation.

What is HubSpot AEO, the paid tool?🔗

HubSpot AEO is HubSpot's paid tracker, and it is the fairer comparison with TrendlyAI's paid plans. Per its product page as of November 2026:

• Price: $50/mo, or $45/mo paid yearly, with "no additional HubSpot subscription required."

• Prompts: 25 included, and you can buy more at any time.

• Engines: ChatGPT, Perplexity and Gemini.

• Cadence: HubSpot says it "updates your score daily." The grader page describes it as tracking "week over week," so ask HubSpot if the cadence matters to you.

• Features: a brand visibility score, competitor share of voice, citation analysis, sentiment and prioritized recommendations.

• Trial: "a 28-day free trial with 25 prompts across ChatGPT, Perplexity, and Gemini. No credit card is required."

• Marketing Hub: included in Marketing Hub Pro and Enterprise, with more prompts and recommendations that use your CRM data.

TrendlyAI vs HubSpot at a glance🔗

This table compares TrendlyAI with both HubSpot tools. HubSpot details are from its grader page and HubSpot AEO page, as of November 2026.

How do the free tools compare?🔗

Both free tools are useful, and they measure different things. HubSpot's grader is free, gives a score out of 100 and covers Gemini, which TrendlyAI does not. It tells you whether AI models know your brand and how they feel about it.

TrendlyAI's free check runs 5 prompts on ChatGPT and Perplexity in about 30 seconds, with no signup and no form. It asks the kind of category questions a buyer types, like "best payroll software for restaurants," and shows whether your brand or a competitor is named. It uses your country, or your site's country domain such as .com.au or .co.uk, and asks the prompts in that language.

The difference matters. A brand can score well on HubSpot's grader because models know it and speak well of it, and still be missing when a buyer asks for a recommendation. Our explainer on what an AI visibility score means covers why those two measures can disagree, and our roundup of the best free AI visibility checkers compares other free tools.

Running both takes a few minutes and costs nothing.

How much does HubSpot AEO cost compared with TrendlyAI?🔗

HubSpot AEO costs $50 a month for 25 prompts, against TrendlyAI's $19 for 25 prompts on the Solo plan. As of November 2026, HubSpot's paid tracker is $45/mo when paid yearly, with more prompts for purchase.

TrendlyAI's prices are on its pricing page:

• Solo: $19/mo ($16/mo yearly), 1 brand, 25 prompts, 2 competitors, 10 fix drafts a month, white-label PDF reports, 5 pitch audits a month.

• Pro: $49/mo ($39/mo yearly), 3 brands, 25 prompts each, 5 competitors per brand, unlimited fix drafts, 10 pitch audits a month.

• Agency: $149/mo ($124/mo yearly), 10 client brands, 25 prompts each, 25 pitch audits a month, extra brands $15/mo up to 40.

If you already pay for Marketing Hub Pro or Enterprise, HubSpot AEO is included, so the honest price is zero extra. That is a strong reason to use it first.

Which AI engines does each tool cover?🔗

HubSpot's grader and HubSpot AEO both cover ChatGPT, Perplexity and Gemini. TrendlyAI covers ChatGPT, Perplexity, Claude and Google AI Overviews.

• HubSpot adds Gemini, which TrendlyAI does not track. Our guide to ranking in Gemini and AI Mode explains why Gemini can name different brands.

• TrendlyAI adds Claude and Google AI Overviews, which HubSpot does not mention. AI Overviews appear at the top of Google results for many buyer searches, so they reach people who never open a chatbot.

Neither tool tracks Grok, Copilot or Google AI Mode.

What are TrendlyAI's weak points against HubSpot?🔗

TrendlyAI gives up a few things against HubSpot, and you should know them.

• No Gemini. Both HubSpot tools cover it.

• No free plan. HubSpot's grader is free with no limit stated on how many brands you grade. TrendlyAI has a free check and a 7-day trial, then paid plans.

• A shorter trial. HubSpot AEO's trial is 28 days. TrendlyAI's is 7.

• No CRM link. Inside Marketing Hub, HubSpot AEO uses your CRM data for recommendations. TrendlyAI does not connect to a CRM.

• Weekly scans with 1 sample per prompt, and no prompt-volume data.

• Young product, small team, few public reviews. TrendlyAI is built by one founder.

TrendlyAI tracks its own domain and publishes its own score, which is low. I would rather show you that than claim results I cannot back up. The methodology and sample report show what you get.

Where TrendlyAI is ahead: a lower paid price, Claude and Google AI Overviews, white-label PDF reports and share links for agencies, multiple brands per plan, pitch audits for prospects, per-brand country and language settings, and a specific drafted fix for each gap.

Who should pick TrendlyAI and who should pick HubSpot?🔗

Match the tool to what you need to know and the stack you use.

Pick the HubSpot AEO Grader if:

• You want a free, one-time read on how AI models describe your brand.

• You want to compare your brand perception with a competitor's.

Pick HubSpot AEO if:

• You already pay for Marketing Hub Pro or Enterprise, where it is included.

• You need Gemini tracked and want recommendations tied to your CRM.

Pick TrendlyAI if:

• You want to know whether AI recommends you for category questions, every week.

• You need Claude or Google AI Overviews tracked.

• You are an agency that needs branded reports for several clients.

• You want a specific fix drafted for each gap, ready to edit and publish.

If you are still comparing, see our guide to AI share of voice, the best AEO tools roundup, or browse the GEO hub. To see where your brand stands today, the free AI visibility check runs 5 prompts on ChatGPT and Perplexity in about 30 seconds, with no signup, in your country's language.

Frequently asked questions🔗

Is the HubSpot AEO Grader free?🔗

Yes. As of November 2026, HubSpot's grader (it calls it the AI Search Grader) is free and needs no account. You fill in a short form to see the full report. It is a one-time snapshot, not ongoing tracking.

Which AI engines does the HubSpot grader check?🔗

It asks GPT-5.4 mini, Perplexity and Gemini how they describe your brand based on training data. It does not mention Claude, Copilot or Google AI Overviews. TrendlyAI's paid plans track ChatGPT, Perplexity, Claude and Google AI Overviews.

How much does HubSpot AEO cost?🔗

HubSpot AEO costs $50/mo, or $45/mo paid yearly, for 25 prompts on ChatGPT, Perplexity and Gemini, as of November 2026. It has a 28-day free trial with no card and is included in Marketing Hub Pro and Enterprise. TrendlyAI starts at $19/mo for 25 prompts.

Do I need HubSpot to use HubSpot AEO?🔗

No. HubSpot says the $50 plan needs no other HubSpot subscription. Inside Marketing Hub Pro or Enterprise, it adds more prompts and recommendations that use your CRM data.

Should I use the HubSpot grader or the TrendlyAI free check?🔗

Use both. They are free and take minutes. HubSpot's grader shows how AI models describe your brand. TrendlyAI's check shows whether ChatGPT and Perplexity name you, or a competitor, when buyers ask category questions.

Related reading🔗

• Best free AI visibility checkers

• AI visibility score explained

• TrendlyAI vs Semrush