Best AI Visibility Tools for 2027: 12 Trackers Compared

Going into 2027, pick an AI visibility tool by the engines your buyers use and your budget. TrendlyAI ($19/mo) suits small teams that want fixes drafted (we build it, so weigh that). Otterly.AI, Rank Prompt and LLMrefs give daily or wide coverage under $100. Peec AI, Scrunch and Profound fit larger teams.

I am writing this in November 2026, not in 2027, so treat it as a buying guide for the year ahead rather than a look back. Every competitor price below comes from the vendor's own pricing page, checked in October or November 2026. Prices in this category change often, so check current pricing before you buy.

Key takeaways🔗

• The core job of an AI visibility tool is simple: show, on a schedule, whether ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews name your brand, and who they name instead.

• Engine coverage is the biggest difference between tools. TrendlyAI tracks 4 engines and no Gemini. Rank Prompt lists 7 on every plan, and Rankability lists 11.

• Entry prices range from $19/mo (TrendlyAI Solo) to custom Enterprise quotes (Profound). Most small businesses do not need more than $100/mo.

• In our own study, ChatGPT, Perplexity and Claude agreed on the top brand for only 23% to 40% of 30 buying questions across four runs, so tracking one engine is not enough.

• For 2027, expect more engines, more location-specific answers and more shopping inside AI assistants. Choose a tool that can follow those changes.

What should an AI visibility tool do in 2027?🔗

An AI visibility tool should run the questions your buyers ask through the AI engines they use, record whether your brand is named, and show which competitors are named instead. That has not changed. What has changed in 2026 is how many engines matter and how much answers vary by place and by engine.

Before you compare tools, write down four things:

1. Engines. ChatGPT is the obvious start. OpenAI said in its DevDay 2026 recap that ChatGPT has 1.2 billion weekly users. Add Perplexity, Claude, Gemini, Google AI Overviews or AI Mode based on where your buyers actually ask.

2. Prompts. Most small businesses need 15 to 25 good buyer questions. Agencies need that per client.

3. Cadence. Daily tracking catches swings. Weekly tracking shows trends at a lower price.

4. Country and language. A US buyer and a UK buyer can get different answers to the same question. Check whether the tool lets you set the market.

Why more than one engine? When we asked ChatGPT, Perplexity and Claude the same 30 buying questions, all three named the same top brand on only 23% to 40% of questions across four runs, and in the first run 46% of the brands named came from just one engine. The full data is in our ChatGPT, Perplexity and Claude agreement study.

Which AI visibility tools are best for 2027?🔗

These are the 12 tools worth a look going into 2027, starting with ours. Prices are monthly billing in USD unless noted.

Sources: Otterly.AI, Rank Prompt, LLMrefs, Peec AI, Semrush help, Rankability, Frase, Ahrefs Brand Radar, AthenaHQ, Scrunch, Profound.

1. TrendlyAI: for small teams and agencies that want fixes, not just charts🔗

We build TrendlyAI, so weigh that. It shows whether ChatGPT, Perplexity, Claude and Google AI Overviews name your brand or your competitors, finds the prompts where a competitor is named and you are not, and drafts a fix for each gap: a comparison page, an FAQ page with schema, a Reddit answer, an llms.txt file, a best-of list or a product page rewrite. Later scans show when a fix starts earning mentions. Each brand can be set to its own country and language.

Plans: Solo $19/mo (1 brand, 25 prompts, 2 competitors), Pro $49/mo (3 brands, unlimited fix drafts) and Agency $149/mo (10 client brands, white-label PDF reports). Yearly billing is cheaper. There is a 7-day free trial with no credit card, and no free plan.

The weak points are real. It tracks only 4 engines, with no Gemini, Grok, Copilot or Google AI Mode. It scans weekly with 1 sample per prompt, so it will not catch daily swings. It has no prompt-volume data, few public reviews and a small team. TrendlyAI tracks its own domain, and I publish our own score, which is low.

2. Otterly.AI: for the cheapest daily tracking🔗

Otterly.AI Lite costs $29/mo for 15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, as of November 2026. Google AI Mode and Gemini are $9/mo add-ons on Lite, and Claude is $29/mo. Standard is $189/mo for 100 prompts and Premium is $489/mo for 400. Fifteen prompts is tight, so choose them carefully.

3. Rank Prompt: for the widest engine list at a low price🔗

Rank Prompt's pricing page lists seven engines on every plan as of November 2026: ChatGPT, Claude, Gemini, Grok, Perplexity, Muse and Google AI Mode/AI Overviews. Plans are $49, $89, $149 and $299 a month, or $39, $71, $119 and $239 billed yearly (the page shows yearly prices by default). It runs on credits (150 on Starter), and running a prompt on more engines uses more credits, so work out your monthly use first. There is a free plan with 10 credits.

4. LLMrefs: for the most prompts and engines per dollar🔗

LLMrefs has one plan at $79/mo with 500 prompts, unlimited projects and team members, and a 7-day free trial, as of November 2026. It lists ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI and DeepSeek, with geo-targeting across many countries. Updates run at least weekly. It reports well but leaves the fixes to you.

5. Peec AI: for marketing teams that want daily data in many languages🔗

Peec AI costs $95, $245 or $495 a month for 50, 150 or 350 prompts, tracked daily, as of November 2026. Every self-serve plan runs 3 models at a time, with extra models sold as add-ons. Starter covers 1 country, Pro 3 and Advanced unlimited. Claude and Perplexity are listed under Enterprise. Our Profound vs Peec vs Otterly comparison goes deeper.

6. Semrush AI Visibility Toolkit: if your team already lives in Semrush🔗

Semrush's help page lists the AI Visibility Toolkit at $99/mo for 1 domain and 25 prompts, with 50 more prompts for $60/mo, as of November 2026. The page names Google AI Mode and ChatGPT for tracking. It makes sense when your SEO work already happens in Semrush. If not, a dedicated tracker is cheaper.

7. Rankability: for SEO teams that want content tools and AI tracking together🔗

Rankability pairs a content optimizer with daily AI tracking on 11 engines (ChatGPT, Google AI Mode, AI Overviews, Perplexity, Gemini, Claude, Grok, Copilot, Brave AI, DeepSeek and Meta AI) on every paid plan. Starter is $97/mo for 100 tracked AI queries, Growth $297 and Pro $497, as of November 4, 2026. Its 7-day trial requires a card. It has the broadest engine list here, but a brand that only needs AI tracking pays for an SEO suite.

8. Frase: for content teams that write and track in one place🔗

Frase starts at $49/mo (Starter) with daily tracking of 20 prompts on ChatGPT and Google AI, as of November 2026. Professional ($129) adds Perplexity, and Scale ($299) adds Claude and Gemini. It tracks by location, with each location counting as a prompt. There is a 7-day trial with no card.

9. Ahrefs Brand Radar: for Ahrefs users who want market-wide data🔗

Ahrefs Brand Radar is an add-on to a paid Ahrefs plan (Lite is $129/mo), as of November 2026. Its AI index covers about 519 million prompts, priced at $199/mo per platform or $699/mo for all. Custom prompts start at $50/mo on ChatGPT, Perplexity, Gemini, Copilot, AI Overviews, AI Mode and Claude, with cadence from monthly to daily. It is strong on research, but the total cost adds up fast.

10. AthenaHQ: for teams that want many models and content help🔗

AthenaHQ has a free Essential plan with a $25 credit (300 credits) and a Starter plan at $295/mo with 3,600 credits and 11 AI models, including Claude, Grok, Meta AI and DeepSeek, as of November 2026. Enterprise is custom. Credits make costs harder to predict than a flat prompt count.

11. Scrunch: for mid-market brands🔗

Scrunch now shows two self-serve plans as of November 2026: Starter at $300/mo month-to-month ($250/mo billed yearly) with 350 custom prompts, and Growth at $500/mo ($417/mo billed yearly). It covers ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta, with a 7-day free trial of Starter and no card.

12. Profound: for enterprises with many markets🔗

Profound shows no public self-serve price as of November 2026. Its pricing page lists a 7-day trial (50 prompts on ChatGPT, Gemini and Google AI Overviews, 1 language and 1 region) and custom Enterprise plans with up to 9 engines, many languages and regions, and API access. Pick it if you need a custom contract and global coverage.

Hall is not on this list because Tracksuit acquired it in July 2026 and new users are sent to a waitlist.

What changes in AI visibility tracking in 2027?🔗

The trends below are already visible on vendor pages and in platform announcements in late 2026. I am not putting numbers on any of them, because nobody can honestly do that yet.

• More engines to watch. In 2026, tracker pricing pages added engines such as Muse, DeepSeek and Meta AI next to ChatGPT, Perplexity, Claude and Gemini. Expect that list to keep growing. A tool that adds engines without raising your price matters more than one that is cheapest today.

• Google AI Mode next to AI Overviews. Google rolled AI Mode out to all US users starting in May 2025 and says it uses "query fan-out," running many related searches per question. Tracking AI Overviews alone misses part of Google. Our guide to showing up in Gemini and AI Mode covers what Google says.

• Shopping inside AI assistants. ChatGPT shows shopping results built from product data, and OpenAI accepts product feeds from approved merchants. Stores should track product prompts, not just brand prompts. See how to show up in ChatGPT shopping.

• Answers that depend on location. More tools now let you set the country and language, and some count each location as a separate prompt. If you sell in several markets, check how a tool prices that before you buy.

• Engines that disagree. Our study found the three engines agreed on the top brand on only 23% to 40% of questions. That gap is a reason to track several engines in 2027, not to trust one.

How do you choose the right tool for your team?🔗

The right tool is the cheapest one that covers your buyers' engines, your prompt count and your markets. Use this quick guide:

• A small business with one brand: TrendlyAI Solo or Otterly.AI Lite. See more in our affordable AI visibility tools roundup.

• You need Gemini or Grok on a budget: Rank Prompt or LLMrefs.

• An SEO agency with clients: TrendlyAI Agency, Rank Prompt Agency or Rankability, depending on whether you want drafted fixes, credits or a full SEO suite.

• A marketing team in several countries: Peec AI or Scrunch.

• An enterprise with a procurement process: Profound or AthenaHQ Enterprise.

• Already paying for Semrush or Ahrefs: try their AI add-on before buying a separate tool.

Whatever you pick, start with a free trial and 15 to 25 real buyer questions. Ask a few of them in ChatGPT yourself and compare what you see with what the tool reports. For more guides, visit our GEO hub. To see where your brand stands today, run the free AI visibility check: no signup, about 30 seconds, 5 prompts on ChatGPT and Perplexity.

Frequently asked questions🔗

What is the best AI visibility tool for 2027?🔗

There is no single best tool. TrendlyAI ($19/mo) suits small teams that want drafted fixes, Otterly.AI ($29/mo) is the cheapest daily tracker, Rank Prompt and LLMrefs cover the most engines under $100, and Profound suits enterprises. We build TrendlyAI, so weigh that.

Does TrendlyAI track Gemini or Google AI Mode?🔗

No. As of November 2026, TrendlyAI tracks ChatGPT, Perplexity, Claude and Google AI Overviews. It does not track Gemini, Grok, Copilot, Meta AI or Google AI Mode. If you need those, Rank Prompt, LLMrefs, Rankability and Scrunch list Gemini and AI Mode.

How much should I pay for AI visibility tracking in 2027?🔗

Most small businesses can track 15 to 25 buyer questions for under $100 a month. As of November 2026, entry plans run from $19/mo (TrendlyAI) and $29/mo (Otterly.AI) to $295/mo (AthenaHQ Starter) and $300/mo (Scrunch Starter), with Profound on custom quotes.

Do I need daily tracking?🔗

Usually not. AI answers change between runs, and most teams ship one or two content fixes a month, so weekly data is enough to see whether a fix worked. Daily tracking helps large brands that run many campaigns or need to catch sudden drops.

Why is this 2027 list written in 2026?🔗

Buyers choose tools for the coming year in late 2026, so this guide was written in November 2026 with prices checked then. We will update it as vendors change their plans in 2027.

Related reading🔗

• Best AI search visibility tools

• Best AI visibility tools for agencies

• How to choose an AI search monitoring provider in the US