AI brand monitoring tools ask ChatGPT, Perplexity, Google AI and other assistants your buyers' questions on a schedule, then record whether your brand is named, how it is described and which sources shaped the answer. Peec AI is the only tool we found that fact-checks answers. Otterly.AI, Semrush and Profound list sentiment. TrendlyAI ($19/mo) focuses on mentions and fixes.
Key takeaways🔗
- AI brand monitoring is not social listening. Social listening reads what people post. AI brand monitoring reads what AI assistants say about you when a buyer asks.
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The three things to watch are mentions (are you named), sentiment (is the tone positive or negative) and accuracy (are the facts right). Few tools do all three.
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As of October 2026, Peec AI lists "fact-checked prompts" that check AI answers against facts you set. Otterly.AI, Semrush's AI Visibility Toolkit and Profound list sentiment tracking.
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TrendlyAI tracks mentions, position and cited sources on 4 engines, and drafts fixes. It does not score sentiment or accuracy.
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We build TrendlyAI, so weigh that. Every competitor detail below was checked on the vendor's own site in October 2026.
What is AI brand monitoring?🔗
AI brand monitoring is the practice of checking, on a schedule, what AI assistants say about your brand when people ask them questions. A tool sends a fixed set of prompts to engines like ChatGPT, Perplexity, Claude and Google AI Overviews, saves each answer, and reports whether your brand appeared, where it appeared, what was said and which pages the engine cited.
It matters because a wrong or missing answer costs you buyers you never see. If ChatGPT says you have no free trial when you do, or names three competitors and not you, nothing shows up in your analytics. Our guide to what AI search visibility is covers the basics.
How is AI brand monitoring different from social listening?🔗
AI brand monitoring tracks the answers an AI assistant generates, while social listening tracks what people publish on social networks, news sites, blogs and forums. They answer different questions, and one does not replace the other.
| Social listening | AI brand monitoring | |
|---|---|---|
| What it reads | Posts, comments, reviews and articles written by people | Answers generated by ChatGPT, Perplexity, Claude, Google AI and others |
| How it finds data | Crawls or licenses public posts that mention your keywords | Sends your chosen prompts to each AI engine and saves the answers |
| Main question | "What are people saying about us?" | "What does AI tell buyers about us, and does it recommend us?" |
| Typical alerts | A spike in mentions, a viral complaint | A competitor named where you are not, a wrong fact, a drop in mentions |
| Where you act | Reply, engage, run PR | Fix your pages, earn citations on the sources the engine uses |
The two connect: AI engines often cite Reddit threads and review sites, so what people post can shape the AI answer (see Reddit citations in AI answers). But a social listening tool cannot see what ChatGPT told a buyer yesterday, because that answer was never posted anywhere.
What should an AI brand monitoring tool track?🔗
An AI brand monitoring tool should track five things: mentions, position, sentiment, accuracy and sources.
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Mentions. Is your brand named in the answer at all? This is the base metric, and every tool here tracks it.
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Position. When the answer is a list, are you first or seventh? Being named last in a list of eight is weaker than being named first.
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Sentiment. Is the tone positive, neutral or negative? A mention that says "users complain about support" can hurt more than no mention.
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Accuracy. Are the facts right: price, features, locations, integrations? Wrong facts are common, and they are often copied from an old page or a stale review.
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Sources. Which URLs did the engine cite? This tells you where to act.
The most useful report is usually the list of prompts where a competitor is named and you are not. Our guide to tracking brand mentions in ChatGPT, Perplexity and Google shows how to set that up.
Which AI brand monitoring tools are worth a look in 2026?🔗
These are the tools we checked on each vendor's own pricing or help page in October 2026. Prices are monthly in USD unless noted. "Not listed" means we did not find the feature on the vendor's pricing page, not that it cannot exist.
| Tool | Entry price (as of Oct 2026) | Mentions | Sentiment | Accuracy checks | Engines on entry plan | Frequency |
|---|---|---|---|---|---|---|
| TrendlyAI | $19/mo Solo ($16 yearly) | Yes, with position | No | No (full answer text is saved) | ChatGPT, Perplexity, Claude, Google AI Overviews | Weekly |
| Peec AI | $95/mo Starter | Yes, with position | Yes | Yes, 5 fact-checked prompts on Starter | 3 active from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI | Daily |
| Otterly.AI | $29/mo Lite ($25 yearly) | Yes | Yes | Not listed | ChatGPT, AI Overviews, Perplexity, Copilot | Daily |
| Semrush AI Visibility Toolkit | $99/mo | Yes | Yes, in Brand Performance | Not listed | ChatGPT and Google AI Mode named in its help docs | Daily prompt tracking, weekly brand reports |
| Profound | Custom Enterprise price | Yes | Yes | Not listed | Trial: ChatGPT, Gemini, AI Overviews | Daily |
| SE Visible | $89/mo Basic ($71 yearly) | Yes | Net Sentiment metric listed | Not listed | ChatGPT, AI Overviews, AI Mode, Gemini, Copilot | Daily |
| Rank Prompt | $49/mo Starter ($39 yearly) | Yes | Not listed | Not listed | ChatGPT, Perplexity, AI Mode/AI Overviews, Claude, Gemini, Grok | Scheduled or on demand |
| LLMrefs | $79/mo | Yes | Not listed | Not listed | Many, including ChatGPT, AI Overviews, Gemini, Perplexity, Claude, Grok | At least weekly |
Sources: Peec AI pricing, Otterly.AI pricing, Semrush AI Visibility Toolkit help page, Profound pricing, SE Visible pricing, Rank Prompt pricing, LLMrefs pricing, TrendlyAI methodology.
1. TrendlyAI: for mention tracking that comes with fixes🔗
We build TrendlyAI, so weigh that. TrendlyAI shows whether ChatGPT, Perplexity, Claude and Google AI Overviews name your brand or your competitors when buyers ask. For every answer it stores the full text, whether you are named, where you appear, which tracked competitors are named and every source cited. It flags gaps where a competitor is recommended and you are not, then drafts a fix: a comparison page, an FAQ page with schema, a Reddit answer, an llms.txt file, a best-of list or a product page rewrite. Later scans detect when you win a citation.
Solo is $19/mo ($16/mo billed yearly) for 1 brand, 25 prompts, 2 competitors and 10 fix drafts a month. Pro is $49/mo ($39/mo yearly) for 3 brands, 5 competitors each and unlimited fix drafts.
The weak points matter for brand monitoring in particular. TrendlyAI does not score sentiment and does not fact-check answers. You can read the saved answer text, but nothing flags a wrong price for you. It tracks only 4 engines (no Gemini, Grok, Copilot or Google AI Mode). It scans weekly with 1 sample per prompt per engine, so it shows trends, not daily swings. It has no prompt-volume data, few public reviews and a small team. TrendlyAI tracks its own domain, and I publish our own score, which is low. There is a 7-day free trial with no credit card, and no free plan.
2. Peec AI: for checking whether AI gets your facts right🔗
Peec AI is the clearest pick if accuracy is your main worry. Its pricing page lists "fact-checked prompts", which it describes as "tracked prompts whose AI answers are checked for claims about your brand against the facts you set." Starter ($95/mo) includes 5 fact-checked prompts and 5 facts per brand; Pro ($245/mo) includes 10 prompts and 20 facts; Advanced ($495/mo) includes 25 prompts and 50 facts.
Every plan tracks visibility, position, sentiment and share of voice daily. From Pro up, Peec also lists "Objections": "recurring arguments AI raises against your brand, grouped by meaning and traced to the pages behind them," reported monthly on Pro and weekly on Advanced. You get 3 active models at a time on self-serve plans. See our Peec AI alternative post for more.
3. Otterly.AI: for daily mentions and sentiment at a low entry price🔗
Otterly's pricing page lists "Brand Visibility & Sentiment Analysis" and brand profiling on every plan. Lite is $29/mo ($25 yearly) for 15 prompts with daily tracking on ChatGPT, Google AI Overviews, Perplexity and Copilot. Standard is $189/mo for 100 prompts and adds API access. Claude, Google AI Mode and Gemini are paid add-ons. Fifteen prompts is tight, so pick them carefully. Our Otterly alternative post goes deeper.
4. Semrush AI Visibility Toolkit: for brand sentiment and narratives inside Semrush🔗
Semrush's help page says the toolkit's Brand Performance reports analyze "your Share of Voice, brand sentiment, and the key narratives driving your reputation," updated weekly. Prompt tracking updates daily. It costs $99/mo for 1 domain and 25 prompts, with 50 more prompts for $60/mo and extra domains at $99 each. It fits teams that already use Semrush every day.
5. Profound: for enterprise brand teams🔗
Profound describes its tracking as covering "citations, sentiment, ranking, and competitive presence." It has no public paid price. The free trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews. The custom Enterprise plan tracks up to 9 engines and includes SSO/SAML and SOC 2 compliance. It suits large brands with a procurement process.
6. SE Visible: for daily data with unlimited seats🔗
SE Visible, from SE Ranking, lists brand mentions, share of voice, average position and a "Net Sentiment" metric in its brand analytics, with a separate "AI Brand Sentiment" tracker marked as coming soon. Basic is $89/mo ($71 yearly) for 75 prompts with daily tracking on ChatGPT, AI Overviews, AI Mode, Gemini and Copilot. It does not list Perplexity.
7. Rank Prompt and LLMrefs: for wide engine coverage on a budget🔗
Rank Prompt has an AI Mention Tracker and six engines on every plan from $49/mo, plus a free plan with 10 credits. LLMrefs has one $79/mo plan with 500 prompts across many engines. Neither lists sentiment or accuracy checks on its pricing page, so both answer "are we named?" better than "what are they saying?".
How do you fix a wrong or negative AI description?🔗
You fix a wrong or negative AI description by changing the sources the engine relies on, not by arguing with the assistant. AI answers are built from pages the engine finds and trusts, so the fix is upstream.
- Find the source. Check which URLs the engine cited next to the wrong claim, often an old pricing page, a stale review or a Reddit thread.
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Correct your own pages first. Put the right facts in plain text on your site. An FAQ page with schema helps; see our guide to schema markup for AI citations.
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Update third-party profiles. Review sites and directories get cited often.
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Re-check over several weeks. AI answers vary between runs, so one clean answer is not proof the problem is gone.
All our guides on this live on the GEO hub.
Can you monitor your brand in AI for free?🔗
You can monitor your brand in AI for free by asking ChatGPT and Perplexity your buyers' questions yourself, though you will miss changes between checks. Rank Prompt's free plan gives 10 credits a month. TrendlyAI's free AI visibility check needs no signup, takes about 30 seconds and runs 5 prompts on ChatGPT and Perplexity, so you can see whether you are named before you pay for anything.
Frequently asked questions🔗
What is the difference between AI brand monitoring and social listening?🔗
Social listening tracks what people post on social media, news sites and forums. AI brand monitoring tracks what AI assistants like ChatGPT and Perplexity say about your brand when someone asks. An AI answer is generated on demand and never posted publicly, so social listening tools cannot see it.
Which AI brand monitoring tool checks the accuracy of AI answers?🔗
As of October 2026, Peec AI is the only tool we checked whose pricing page lists answer fact-checking. Its "fact-checked prompts" compare claims about your brand against facts you set, with 5 on Starter, 10 on Pro and 25 on Advanced.
Does TrendlyAI track sentiment?🔗
No. TrendlyAI tracks whether you are named, your position, competitors named and cited sources, and it saves the full answer text. It does not score sentiment or check accuracy. We build TrendlyAI, so we would rather say that plainly.
How often should I monitor what AI says about my brand?🔗
Weekly is enough for most brands, because AI answers change between runs and most teams make a few content changes a month. Daily monitoring makes sense for large brands, regulated industries or during a launch or crisis.